Wholesale Partner Portal

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Wholesale Partner

Everything you need to stock, display, and sell Doghouse products — all in one place.

Full Wholesale Range Browse & order all 600+ products

New Arrivals Latest additions to the range

My Account Orders, invoices & account details

Organising by size, then colour

Group all products by size first (XS → XL), then arrange by colour within each size group. This makes it easy for customers to quickly find their dog's size and choose a colour they love — reducing time spent searching and increasing confidence at the till.

All clothing

Hero pieces & impulse buys

Place your most eye-catching or seasonal piece at eye level or near the entrance. Position lower-price accessories (bandanas, bows, snoods) near the till as impulse purchases. Customers who came in for a coat will often add on a matching accessory if it is displayed nearby.

Merchandising

Using a mannequin dog

A mannequin or plush display dog dressed in your current hero piece dramatically increases dwell time. Position it at standing height where customers entering the shop will see it. Change the outfit every 2–3 weeks — regulars will notice and it gives you a natural conversation starter.

Visual merchandising

Free for all partners

Marketing & brand assets

We provide everything you need to promote Doghouse products in your shop and online — at no extra cost.

Request Assets

High-res product photography

Clean white-background and lifestyle shots for every product, ready for print or web.

Breed sizing guides

Printable guides for all product categories to display in-store or include with orders.

Doghouse brand logo & guidelines

Use our logo on your website, social media, and in-store signage to highlight your partnership.

Social media content

Ready-to-post images and caption ideas for Instagram, Facebook and TikTok.

Need help with an order or your account?

Your dedicated account manager is here for anything — product queries, order issues, display advice, or anything else. We're a small team and we reply fast.

Email Us Go to My Account

Excellent 4.86 out of 5 from /5 · 4,700 reviews

“A really beautifully made coat that fits perfectly. The teal colour is stunning.”Sarah, Dachshund Fleece Jumper

“Love this shop! Huge selection of healthy treats and toys for our dogs who are always made a fuss of when we visit.”Helen

“My picky Frenchie loves DOGFOOD and we always have an empty bowl.”S, DOGFOOD Grain Free Salmon

“Both my Cockapoos really enjoy the DOGFOOD kibble. We have it on subscription and it is always delivered on time.”Sonia, DOGFOOD Grain Free Lamb

“Finally, a coat that is long enough! Super fit and great quality.”Debra, Dachshund Waterproof Coat

“I bought this for my dog after she had a tough day. I think it cheered her up.”Faye, Iced Bone Biscuits

“Perfect fit for my miniature dachshund, lovely quality, definitely will buy from DOGHOUSE again”Lorna, Dachshund Waterproof Coat

MADE BY HAND. MADE BY US.

Every Doghouse jumper is cut and sewn by our own team in South West England, along with the beds, blankets, collars and leads.

Shop Doghouse

Made in our own workshop South West England

4.86 out of 5 from 4,700+ reviews

Free UK delivery on orders over £40

Independent since 2017 two shops and a workshop

New in for autumn

Fleece season starts now

Nineteen colours cut and sewn in our own workshop, in sizes for the little and long, from the tiny toy breeds to the very large. Two new shades this season: Vanilla Cloud and Mocha.

Shop the Collection

Dachshund Fleece Jumper

From £26.00

Dachshund Fleece Jumper with Waterproof Belly Panel

From £34.00

Medium Breed Dog Fleece Jumper

From £34.00

Dog Fleece Jumper with Waterproof Belly Panel

From £36.00

Shop Our Collections

Dog Food

Save 10% when you subscribe with FREE DELIVERY on all DOGFOOD by DOGHOUSE! DOGFOOD by...

Dog Treats

Nutritious, delicious, hand selected dog treats by the experts at Doghouse. We're a 100% raw...

Handmade Birthday Cakes for Dogs - DOGHOUSE

Handmade Dachshund Biscuits for Dogs - DOGHOUSE

The Doghouse Bakery

Created by our incredible award-winning in-house baker, these delicious cupcakes and biscuits are handmade to...

Blankets for Dogs

Super soft, super snuggly. Your dog's best night time companion.

Designed, cut and sewn in our workshop in Wiltshire

Your dog's wardrobe

Jumpers are just the start. Coats, suits and belly panel fleeces for every kind of British weather.

We cut for the little and long

Most dog clothing is cut for a square dog. Ours is not. We have made dachshund jumpers, suits and coats since the beginning, in the lengths and chest widths a sausage actually needs.

Shop the dachshund wardrobe